Green Money

In 2007 the amount of money invested ethically reached almost £9 billion and over three quarters of a million ethical accounts have been opened. But exactly what counts as investing ethically? And how do you find out what the ethical options are? The combination of environmental factors such as climate change and an increasing interest from consumers in the ethics behind a company's profits means socially responsible investment is a massive growth area. The problem is that there is no straightforward definition of 'ethical'. Many consumers are unsure about how to turn their ideas into reality. Green Money explains the ideas behind ethical investment, points out sources of information and advice and will help the reader develop a financial plan that's sustainable both for them personally and for the planet. This book will give anyone who is contemplating investing ethically a step-by-step guide to the choices that face them and the decisions they have to make. It addresses issues such as: What makes an investment ethical, Who to turn to for advice How to draw up their ethical shortlist, How to monitor their chosen investments' ethical stance, What the ethical savings and mortgage options are. Green Money explains the ideas behind ethical investment, points out sources of information and advice and will help the reader develop a financial plan that's sustainable both for them personally and for the planet. Sarah Pennells is a personal finance journalist who specialises in explaining complex subjects in an engaging and accessible way. She has worked as a financial journalist for over 14 years and has been a freelance writer and broadcaster since 1999. She reports on consumer and financial stories on BBC1's 'Breakfast' every Saturday, writes for women's magazines such as 'The Lady' and is a columnist in the personal finance magazine 'Moneywise'. Growing interest in ethical investments, a hot topic for the future Large potential audience Easy-to-read, accessible style will also appeal to people without prior experience in investing Media-friendly author