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Title details for The Mesh by Lisa Gansky - Available

The Mesh

by Lisa Gansky
Lisa Gansky
Audiobook
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"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." -lisa gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying its established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries:
  • thredUP enables mail-in kids'-clothing swaps. One year after launching, it has 10,000 members exchanging more than 14,000 items per month.
  • Kickstarter connects artists who need funding with small donors who want to support them. The firm has helped hundreds of projects raise as much as $200,000 without the usual angst of fundraising.
  • Groupon harnesses collective buying power to offer daily discounts to its 5 million subscribers. Sixteen months after inception, it has raised over $170 million in venture capital. In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that's already driving new businesses and renewing old ones. It's your essential guide to the next wave of information-enabled commerce that's also improving our communities and our planet.
    • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469001777
    • File size: 129709 KB
    • Release date: November 8, 2010
    • Duration: 04:30:13

    MP3 audiobook

    • ISBN: 9781469001777
    • File size: 129726 KB
    • Release date: November 8, 2010
    • Duration: 04:33:13
    • Number of parts: 5
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    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    subjects

    Business Nonfiction

    Languages

    English

    "The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." -lisa gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying its established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries:
  • thredUP enables mail-in kids'-clothing swaps. One year after launching, it has 10,000 members exchanging more than 14,000 items per month.
  • Kickstarter connects artists who need funding with small donors who want to support them. The firm has helped hundreds of projects raise as much as $200,000 without the usual angst of fundraising.
  • Groupon harnesses collective buying power to offer daily discounts to its 5 million subscribers. Sixteen months after inception, it has raised over $170 million in venture capital. In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that's already driving new businesses and renewing old ones. It's your essential guide to the next wave of information-enabled commerce that's also improving our communities and our planet.
    • Expand title description text
    Business Nonfiction
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469001777
      File size: 129709 KB
      Release date: November 8, 2010
      Duration: 04:30:13

      MP3 audiobook
      ISBN: 9781469001777
      File size: 129726 KB
      Release date: November 8, 2010
      Duration: 04:33:13
      Number of parts: 5

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English
    • Reviews
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